10 Essential Blog Post Topics

10 Essential Blog Post Topics

– You’re listening to
the Femtrepreneur Show and this is episode 49. In this episode, we’re talking about the
10 types of blog posts that you must have on your blog and why you should only be
creating pillar content. (laughter) (upbeat music) Hey guys, it’s Mariah. – And I’m Megan. We are delirious while
we’re recording this. – I know. – Not really, edit that afterwards. – This is our fourth batch record of today so we’re knocking ’em out. – But I’m really excited
for us to chat about this. Explain what pillar content means and talk about the types
of blog posts you must have on your blog. – Yeah, and my idea for this episode is to kind of give you, if you’re a new blogger or you’re maybe you’ve
been blogging for awhile but you’ve been blogging the wrong way, which I will tell you about, which is when you just blog
post updates about your life and just talk about what
you’re doing that day which is not how you should be blogging and I’ll talk about that in a second but to me, this is kind of like, maybe your 10 first blog posts, if you’re new to blogging or 10 blog posts that you absolutely should have
on your blog at some point. So maybe you figure out in
your editorial calendar, you figure out how to work these in over the next couple weeks if there’s any of thee types of blog posts that you don’t already
have on your website or on your blog, you want to make sure to
incorporate them in the near future because these are all really
powerful types of blog posts that establish your brand or
can drive a lot of traffic or can get shared out or can help you make
sales of your product. So every one of these types of blog posts, these 10 types that
we’re gonna talk about, has a purpose and they’re all really good
to have on your website for different reasons. So before we get into that, I want to talk about
what is pillar content? ‘Cause each type of these 10 blog posts is what I call a pillar content. – And that is P-I-L-L-A-R. – Yes, like a pillar. – Like a column or a pillar. – Yes. This is pillar content. It’s the foundation. It supports your entire
blogging effort basically. To me, a piece of pillar content is a blog post that is evergreen, meaning it has a really long lifespan and it’s not something
that’s time sensitive. So when you go and you blog as if you’re blogging in a diary, and you talk about what you did that day or you talk about how this weekend, you went and did x, y, z, and then two weeks later it’s irrelevant. If you’re like, “I’m going
to this concert this weekend. “Here’s the dates and here’s the tickets.” And then two weeks later, no
one can go to that concert, so it doesn’t matter. Not that you can’t share things about that but it’s not evergreen content ’cause it’s time sensitive. This is something that news
sites have to deal with a lot because everything they create
is outdated 20 minutes later. So for your blog, you want to make sure that
you’re not creating posts that are time sensitive or that have a really short life span and then they just expire and
they’re no longer relevant. You want to create blog posts that, as I call them, they’re
pillar, they’re evergreen, there’s something that can be relevant years and years down the line. And they stay relevant for a long time. So I always have us repeating
pillar not filler content. Filler content is when you’re like, either a top 10 listical or
something that’s really fluffy or filler content is just
you talking about something that is only relevant
for like a week or two and then no one care about it anymore. – Yeah, another thing that
distinguishes pillar content is that it’s gonna get
shared more on social media because it is something that, especially over the life span, which we’ve already established is much longer than
time sensitive content, it’s gonna get shared a lot longer and it’s gonna build this
long standing momentum and someone’s gonna come
back to this piece of content and see that it had 200 shares on Twitter and that’s gonna give it this
huge level of social proof that you’d be missing if you didn’t have this pillar content. – Definitely. The other thing is that
this type of content will generate traffic to your website potentially for years and years. This is what I’m talking about when it’s pillar content. It’s something that is a staple. You might’ve written this
blog post two years ago and it’s still driving significant
traffic to your website because it’s a topic that’s
being searched for a lot. Whether it’s being shared socially and driving traffic that way or it’s just something that
people are typing into Google or typing into YouTube
or Pinterest or whatever, and they’re finding the
link to go to that article, this is something that can be
driving traffic to your site for years and years. I have blog posts like this that years later, they’re still generating
so much free traffic just organically and it’s ridiculous ’cause it’s not something
that I’ve changed or updated in like four years. – Yeah, well, and it’s also related when you think about Pinterest. They say the peak engagement on a pin is three months after
it was initially shared. So when you are writing
this piece of content, you want to make sure that when it’s at its
peak in three months, it’s still totally relevant. So the people who find it then it’s just as impactful and helpful as it was the day it was published. – Basically, pillar content is an epic piece of helpful, an epic guide type post, or a really helpful, in depth blog post that has a long life span, evergreen potential, keeps getting shared,
keeps getting traffic. That’s the basis of a pillar post. So let’s talk about my 10
favorite pillar blog posts or blog topics. You should absolutely be creating these if you haven’t already. We’ll have a check list of
each one of these 10 posts so you can check them off as
you add them to your own blog. Of course you may do
that over a couple weeks or even a couple months but I want you guys to be working towards having one of each of
these on your website. – Yeah, so this is gonna
be a great resource for those of you who are
just starting to blog and you’re kind of at that stage of like I don’t know what to write about or even if you’re just in
a rut in your existing blog and you’re not sure what to write about, making sure you have a
piece of these contents. This is 10 blog posts at a minimum and I think it’ll just give you
more inspiration from there. So you can get that checklist
at thefemshow.com/49 and download it so that you can make sure you have all these blog posts. – Definitely. Alright, let’s jump in. The first type of blog
posts that you have to have is the ultimate guide. So ultimate guides are like
a maybe has seven to 10 steps that you outline in great detail. There’s a lot of graphics, there’s a lot of visuals, there might even be little
videos inside this blog post. An ultimate guide type post is something that has a really,
again, has a long life span because people are searching
for this comprehensive guide. An example could be like the ultimate guide to
buying your first house. It goes through every single thing from the first how to look for houses all the way through to the day you close. And that would be something that you could cover in multiple steps. Some people do these as a series because they can get that
intense and that big. But an ultimate guide is something you should
absolutely have on your blog. And make it fit for your niche. So pick something like
the ultimate guide to whatever you want to be known for. The ultimate guide to
raising the best chickens or something like that. – I just love your examples. They’re just the most creative. – They’re all from our students because we have some
really successful students talking about the ultimate
guide to raising chickens. – I love it. Yeah, I definitely think the
ultimate guide in any niche can utilize that. And that goes for all of these. I think no matter what
niche or industry you’re in, these will apply to your business. Okay, second one is the tools
and resources blog post. – Yes. So this one is a list with explanations of what are the tools that are necessary for what it is that you teach about. It could be, that could be physical tools like the seven tools you need to build your first bird house or the seven tools you
need to renovate a camper, in my example. I think I have a post like that. But there could be, this also could be tools or resources that you used digitally, right, like we also have a blog post that’s like the seven tech systems you’re gonna need for creating your course. You need an email list service, you need a platform, you need a sales page, you need a couple different things. So kind of laying out what are the basic tools or resources that someone would need
to just get involved in whatever it is that you teach. – I did one also on my website about the equipment I
use to record a podcast. – Perfect example. – I did it from a little
bit of a different angle in that I’m not teaching people
how to do videos or podcasts but I was getting asked so many times and people know me as a tech resource or a supplies resource, I can tell you what’s the best so I did a video and
podcasting equipment guide where I just listed all
the different options. – So smart. – Thanks.
– So smart. And it could be, like you
said, hardware, software, physical tools like the 10
paintbrushes you must have to create works of art or something. This is also, little side note, but really good opportunity for you to use some affiliate links and earn a little bit
of affiliate commissions by sharing tools and resources
that you actually use. So good little income stream
from those types of posts. So the next is an in
depth review of a product or service or something. So an in depth review is when you review a specific product,
service, software, whatever. You do a thorough review. This is important that you
have actually used this thing. I think that these types
of posts are so valuable because people who are
looking to buy things online are searching for reviews for things. This is a little bit more advanced or a little bit more strategic but if you are looking to make affiliate commission
through your blog, you want to be attracting potential people who are looking to purchase something, which is people who are
looking for reviews. So again, this is a great opportunity to add a little bit of
affiliate income stream to your blog or your business. But what you want to do is do an in depth review of something and make it better than
anyone else’s out there. Like I said, this does take a little
bit of time to put into it but it can have such great search traffic and potential for earning
you commissions as well. – Yeah, we did one. You did one about why we used ConvertKit and it was kind of an in depth review of why we switched to ConvertKit. So definitely applies. And it’s a great one, like you said, to me this is one that
people are searching when they’re in the buying stage and they may end up
clicking through your link to actually make that purchase. But it’s not all about gaming
– I believe my example oh, I’m sorry. – No, go ahead. – No, right, it’s not that but it’s just a thing of like people searching for x,
y, z reviews all day long. I’m searching for reviews all day long. My boyfriend is searching for reviews literally all day long. – That might be all my
husband does at work. Sorry, Johnny.
– Literally, it’s like what is it with significant others just searching for reviews all day? I wrote down best lawnmower reviews and people will type that in and they’ll try to be looking
for the best lawnmowers. So it’s really, really good, just a really good type of post to have knowing that people are searching key word review all the time. – Totally and maybe even like the year. So the fourth type of pillar blog topic that we really recommend is tech tutorials which is one that I love. I do want to put a little asterisk here that you do run the
risk with tech tutorials of them becoming outdated if the tech you’re reviewing updates which I have run into. Most of the time for these type of content you can usually just add a line at the top that’s like, “Update:
Leadpages changed this builder “so this only works with
the standard builder,” which I actually had to do on one of mine. So keep that in mind. To me this is the only one on this list that maybe might run the
risk of not being evergreen. But most software platforms
don’t update all the time so it should be good for
like six months at least. – This could be one of those things where the post is evergreen but you need to update your content. The fact that the post is getting
found is evergreen so it still has a long life span but it’s something that you’re gonna need
to update more often. Totally, I know that’s like
the bane of your existence as a tech girl.
– It is. I wish software just stayed the same. Look the same please all the time. No, it’s always great
when software updates so it’s a good thing but we do still recommend tech tutorials. I think Mariah, that’s a
great perspective to have from is that you want the
content you’re creating to be as evergreen as possible. So keep that in mind
when you’re creating it. But an example you came up with, Mariah, was like how to manage
your finances with Mint. So that could be a tutorial on using Mint to help manage your family
and business finances. – And the reason I used that example was because you don’t have to have a tech or platform or systems related blog in order to have a tutorial. – That’s a great point. – Literally any niche. I could have a tech tutorial that’s like how to design the interior
of your vintage camper in SketchUp before you build it. So that, I never talk about
tech stuff on the camper blog but I could talk about how to
design something in SketchUp and that would be tech tutorial
that applies to that niche. – That’s such a good point.
– So think about how you can have a tech tutorial but it could be for anything. There’s literally could
be for any type of niche, not just a technical. You don’t have to be like, “Oh, well I don’t blog about tech stuff “so that doesn’t apply to me.” For you Megan, I loved
how you did that video that showed you using apps on your phone. – Oh yeah. – That was so cool. It was like seven apps
that I use on my phone. And it was actually like tapping on and scrolling through these apps. It was so cool.
– Yeah. And it was like, I didn’t know if anyone
would even like that post and I’ve been surprised by how many people have really enjoyed that video.
– I loved it. – So that’s a great point. You can really get creative
with these tech tutorials. I also think, to me, it almost could be reframed
from a tech tutorial and more of like gosh,
what’s the way to phrase it, it’s like apps and resource that you use, not an ultimate resources guide but showing how you do
something in your business because people who follow you, like Mariah, you don’t
talk about tech stuff but you are successfully
executing marketing strategies using software and tech. So people want to know how you do it. So I think that applies to any industry that no matter what you talk about, people are still curious
about how you’re executing it in your business. And so it totally gives
you the opportunity to answer those questions through a tech tutorial or a walk through or screen share or a phone share or whatever. So I love those.
– Totally. It could be, yeah, it could be any type of
how I manage my chores in Keep in Google Keep, how I grocery shop with Google Keep. It doesn’t have to be super techy, it’s just how do you do something. Love that. – That’s almost like, maybe we should rephrase that to like a how to blog. – Yeah, it kinda is. It’s like how to use something though. I want it to still be about how to use, I think you guys should
have something that’s like how do you use either an app or a platform or something that you use in
your behind the scenes life. – Okay, sorry, go ahead. – Totally love that one. So that’s number four. Number five is your story. So everyone needs a blog post that is your story. I’ve noticed this on YouTube too as I started watching more YouTubers, I’ve seen every YouTuber
has a my story post. And it’s just like who I am, what I’ve been through in my life, how I got here, what I’m doing now. This is something that I resisted writing a my
story blog post for so long because it felt really self indulgent. It felt like oh look, here’s all about me or like here’s what I’ve done and here’s me bragging. But I felt so, I didn’t want to do it, I didn’t want to be visible. It’s not about me, right? I’m like this is about, I was always about teaching the content, teaching strategy, I don’t want to, it doesn’t have to do with a story. So what I’ve realized now is that my story blog post is by far the most popular post we have because it resonates with people and people want to know about
the person behind the blog. So if you haven’t already
written your my story where you talk about your background, you talk about your life, you don’t have to talk about everything that’s
every happened to you but you’re just talking about who you are and how you got to where you are now. Why do you blog about what you blog about? Why is it important for you? Why do you feel compelled
to blog about this topic? How did you get into this? What have you done? And people will really resonate with that. You won’t even understand
how it can inspire and help people by telling your story. It took me years to understand that I could actually help people not by teaching them
step by step strategy, not by teaching them
how to use a tech system or nitty gritty but I could literally make an impact by telling a story. And when you realize that, I think it really changes how
you value your own background and you can start to bring
it more to the forefront. So if you don’t already
have that my story post, definitely write it. You can write it from the perspective of how it makes sense for your blog. I think the example is how
I quit my job in six months by writing online or it could be anything like how I survived breast cancer, how I did anything and you want to just tell your story. – Yeah, I think I’ve resisted this one because I feel like my life is boring. – Your life is not boring. – I haven’t had. – You work with Femtrepreneur. – I know my life isn’t boring now. I feel like my journey
here was very like normal. I didn’t have this huge trial, I didn’t have any experience. There wasn’t the rags to riches or the trouble at home or anything. And so I always feel like almost
like why would anyone care which I think comes from the same place of where your fear was is like why would anyone care what my background is. And I still struggle with it and I want to share it one day and I will ’cause you’ll make me but I think wherever you’re at at this, it is worth it. I know people care about who
you are behind your business. That’s why when you do things
more casual and informal you get such a big response. Whenever you’re doing a
Facebook live, Mariah, and your hair is up and you’re looking a
little tired or whatever, people love it.
– Real tired. – Because they feel
like it’s a real person and they can resonate. Whereas when I had my highly
polished YouTube videos, people liked it but the thing I heard nine times out of 10 was that they liked the
bloopers at the end more, not more, but that’s their favorite part because it showed me messing
up and being imperfect. And I think your story
ties into that draw. That’s why vlogging,
video blogging your day, is so huge right now on YouTube because people just care about you and what you’re doing and it’s so fascinating. So sharing your story is a step in that direction and takes you from
being this expert online and turns you into this real person that they have a relationship with. – So important. That is the tweetable. – And we still hear about, people everyday still talk
about that post you shared. It really resonates with people. So once you do it, I think you’re gonna see
really positive feedback. – Well and one thing I would say is that another part, one reason why I resisted was because I was like no one
is gonna be able to relate to my particular background. It’s very odd, it’s very non traditional. I’m like by sharing this, I’m alienating myself from my audience because no one can relate to the fact that I didn’t have a nine to five job and I’ve always been this way. I’ve always, not a lot of people can relate to the fact that I was like, “I am not
gonna live a normal life “and I’m gonna move into
a closet for $50 a month.” It was not normal so for me you saying Megan
that you are resisting because you think it’s
not interesting enough or not boring enough, I would argue so many
people are gonna resonate with your story and be like, “I also felt
like my life was boring.” So many more people
can resonate with like, I had a nine to five job in corporate and then I worked my way to be able to work on
my business full time and so I would say it works both ways. For me to say, “Oh my story is unique,” to me was a drawback because
alienating to my audience that couldn’t understand it. – That’s so interesting. Yeah, really my story
is that I found Mariah and she changed my life. So there it is in a nutshell. – You should definitely
write a my story post. Either write it for your website or write it a a blog
post for Femtrepreneur because it is so interesting and just to be able to have, I don’t know how people do it when they have a nine to five job ’cause to me that is like how, how did you do it, how did you have time? I’m like I would rather
dumpster dive for foods but have plenty of time, but I know that not everyone’s
brain works that way. – And we’ll talk about, we can do a whole series of the Femtrepreneur
team telling their story. – I would love that. So all of our team members are
so interesting and awesome. I can’t wait. We should definitely do that.
– Back the 10 topics, 10 blog post topics. So that was– – Number six. – Number five was your story so number six is the case study which I know you’re a fan of.
– I wish we had like a voiceover artist that
would be like number six. – There it is. You should just do it for us. – I’ll do it for each one. Number six is the case study. So case study could either
be your own case study or it could be one of your
clients or one of your students, if you have an online course. It could be for someone that
you’ve worked with or whatever. But the case study is basically like how Julia lost 10 pounds in
30 days with a paleo diet. A case study to me is a how
someone got a specific result in a specific time frame. It can sound similar to the my story thing but it’s compressed. It’s like how I did x, y,
z, got this specific result in this specific time frame. That to me, is a case study whereas my story is like here’s the last 10 years of my life. – I also think a case study, case studies can be about
your or someone else and to me, case studies
always have more data like pictures of your email list or pictures of you, to me there’s just like– – Before and after of
losing weight or whatever, pictures of you working out like progress pictures, all this stuff. – It’s like data and also like
the journey in the content is like the actions you took kind of, like I did this and I saw these results and then I did this and
I saw these results. Whereas your story is
definitely like you said, much broader and your
life story and not like, they might overlap, like maybe your case study
covers a piece of your story. But this is also a fun way
to feature industry experts or students, you can do case studies of your students and what worked for them. I know for us we have students who, we recommend webinars and
maybe they didn’t do webinars and still found great success, we would love to feature
them as a case study as an example that you
don’t have to do webinars to have a great course
launch or something. – Yeah, how Susie grew
her list to 500 people without webinars. – Yeah, or like how someone
made so much money on their blog without affiliate links
or without Facebook ads. All of those things are really awesome. – Yeah, case studies,
definitely try to feature them. Start with doing them from yourself if you don’t have students or clients and then feature people who
have been through your program. Alright, moving on to number seven. I’ve been practicing that voice because I went to a conference and there’s that announcer that’s like, “And now, your host, blah, blah, blah.” And then everyone’s like clapping and like I was making fun of it so much that I’m now in that mode. – You know, Johnny’s dream
job is being a voiceover actor so like– – Why doesn’t he do our podcast? – I know. I could totally, he would love to do it.
– He’s hired. – Johnny, if you’re listening, you got a job.
– Oh my gosh. You should seriously do that. – No, like that’s his dream. He did a few gigs in college. He did the voiceover for this commercial that used a bee and he was the bee’s voice. – Oh my God. Okay, well this is happening. Next time, you guys are listening, Johnny King is gonna be, in his bee voice is gonna be announcing the podcast. – Yeah, cool. We’ll have a new intro and everything. – Excited about this. Okay, not gonna let this
slip away, I promise. Okay, number seven, this is taking so much
longer than I thought it was. Number seven is the comparison blog post. So this is when you compare
two things in your industry. It could be two tools, two pieces of software, two products like comparing, it could be two ingredients. I’m trying to think of two things. – I mean the go to for me is
Squarespace versus WordPress. Boom, done.
– Could be comparing two different protein powders like Vega versus food or whatever the other one is.
– To me the differentiation between the review of a product and the comparison is that the review of the product might be focusing on
which was number three, might be focusing on one item, like the best lawnmower or it could be comparing
the top five lawnmowers. To me the comparison is the true one thing versus one thing. I see a ton, I know I keep going
back to WordPress stuff but I always see WordPress
versus Squarespace versus Wix or WordPress versus Squarespace or ConvertKit versus MailChimp. I see a lot of tech examples out there but it’s like the true nitty gritty something versus something and you give an in depth review of each and pros and cons of each and at the end you make an
ultimate recommendation. That’s the format I usually
see for these things. – Definitely. And you have to think about, again, people are typing into Google x versus y. People are looking or they might type in,
two products comparison because people again,
before they buy something, they’re probably looking for that if they are aware that there
are multiple options already and this can be something that obviously drives a lot of traffic but is also shows that you
have tested both things. If you’re trying to be an
authority in your niche, this is something that
we want to do as well which we probably have already done by the time this is aired is create more comparison charts because if we’re gonna be the authority on what are the email list platforms, what are the course platforms, what are the blogging platforms, like you said the comparison of Wix versus Squarespace versus WordPress. It can help you stand out as the authority that you aren’t biased to one or the other but you’ve compared them. – I also think to me the difference I’m trying to, I know I’m focusing a
lot on the difference but the reviews of products, the way you’re gonna frame that is from someone who doesn’t
know what their options are. So it’s like what’s the
best email service provider, what’s the best website platform, what’s the best protein. Whereas the comparison is gonna be someone who knows the names of their options and is specifically curious about two or three against each other. So like whey protein
versus pea protein, boom. They know those exist and they
want to know the difference. It’s not just like what’s
the best type of protein. So you could almost have both and to me the review would have
more than probably five-ish, I don’t know, I’m making that number up, more than two and the comparison is
gonna be specific platforms like in the title and they’re gonna know
what their options are and they’re kind of reaching people at different places in their journey. – Definitely. Love it.
– Cool. The next one is the before and after. – Ooh, the transformation or the makeover. – Ooh, all of those are good. – Yeah, so the before and after is pretty much like it sounds, before and after of
your bathroom renovation or before and after of when
you started working out and you went through BBG
and what you look like now and it could be like before
and after your house, I’m trying to think. – BBG is Bikini Body
Guide by Kayla Itsines, in case anyone’s curious. – For anyone who doesn’t know. – I mean before and after, yeah, now I’m just thinking
of the examples you had but you actually did one– – Photography maybe, see people being like look
how bad I was at photography and now I’m good. – You actually had a blog post where you showed the before
of our Femtrepreneur website and the after when we did a rebrand.
– Yeah, such a good example. – And a redesign. So might have to get
– That’s such a popular one – I know, people love it. So think about different things like before you changed something in your personal life or your business that’s relevant to your audience, document the before. Again, all of these are enhanced with proof and photos and data. So the more of that the better. But this could come from
so many different angles. Like if you do have a journey like Mariah, your before could be, your life in the punk house and after you made this one change, your life in the camper. I don’t know, that may be a bad example but no matter what industry you’re in, even like, I’m thinking
of our student Rebecca who does bible journaling, it could be like what was her life like before she practiced bible journaling, what is it like now or meditation or manifesting. There’s so many different things. You can compare before you
started implementing something to after. – Totally, I love that. – Okay, number nine is the
myth buster type of blog post. – Yes, so again, works for
any industry, any niche and everyone should have one of these ’cause they’re also
important posts to have as part of your launch sequence when you do go to launch your course. But having a post where you bust the sort of top three to five myths that people believe about
your topic or your industry, could be like top five myths about yoga, like, oh, yoga’s only
for super peaceful people or like people who do yoga are weak or like if you do yoga, you
have to be super woo woo. – You have to be super flexible. – Yeah, like yoga is only
for women or something. Could be just myths about whatever it is that you teach.
– I had a Squarespace one. I wasn’t smart enough to say
the word myth in it though so I think mine is called like can I do that with Squarespace? – That ones better, I think. – And it was like all these, I don’t remember the number, but it was like all these
misconceptions people had about Squarespace and I answered the question. So it’s also like, to me these are surprisingly
easy to execute. Like as far as looking at the
list of things we’ve done, you’re basically just answering questions, like can I do this or like this is the myth and you’re just like addressing it. It’s not like, you don’t have to have all of this, the data or the emotional
attachment of your journey or getting someone to write
a case study for your blog or the length of the ultimate guide. So to me the myth buster one
is really, really important and one of the easier
ones to actually execute. – Definitely. You should definitely have it. It establishes your authority too because you’re saying, “Oh, well everyone believes this “but I am the expert, “I know something different.” So really good one to have.
– Ha ha. – Ha ha. Okay, the next and final, our
10th pillar blog post topic that you guys should have on your blog is what we call the take a stand post and this is where, this is your opportunity, and you really need to
take advantage of this and you need to have this on your blog. This is your opportunity to share something that you deeply believe and share something that
maybe is counterintuitive to what other people in
your industry believe or share something that you
disagree with in your industry. Share a problem that you have
with the way things are done, the business as usual, whatever that means for your niche, what is something that
you don’t agree with or something that you have a problem with. This is where you take a stand and you share your opinion, you share your unique perspective and you make an entire post about it that positions you as a
thought leader, essentially, and positions you as someone
with a differing opinion. It can be a little bit controversial, it could be something that
just is you being like these are my values, these are beliefs that I have. I know that not everyone
will agree with me but it’s important for me
to share this with you guys and these can become the posts that establish who you are as a brand, that establish your voice and your personality and attract the right people to you. – They’re so good. I feel like they also get shared a lot, all of these do
– Totally, really socially shareable.
– But to me yeah this one has a big share impact, it’s a conversation. I feel like the comments
and engagement on this one will be higher. You will have people that disagree and that’s great, that’s totally fine if
people disagree with you. That doesn’t mean you’ve excluded them. It might just make them respect you more. I know sometimes Mariah, you, on our coaching calls with our students, you’ll verbalize how you feel about a certain trending topic in courses like beta testing or something and you’ll express how you feel about that and not every single student will necessarily agree with you but they will respect your insights and they will take them
into consideration. I feel like most of them end up totally agreeing with you but even if someone didn’t, it doesn’t turn them off. It just makes them respect you and see you in a different light as an authority who’s willing
to kind of say those things. – Definitely, we can differ in opinion and still have a great conversation. – Totally. So quick recap on the
10 pillar blog topics. Number one, ultimate guides, number two, tools and resources, number three, reviews of
products, software, et cetera, number four, tech tutorials, like how to use something, number five, your story, number six, case studies, number seven, comparison, number eight, before and after or the transformation or the makeover and number nine, myth buster and number 10, take a stand. So those are the 10 pillar blog topics. And we, oh yeah, do you want to talk about
the checklist again? – Oh no, you go for it. We have a checklist. – We have a checklist with all 10, like we said at the
beginning of this episode, so that you can make sure you have all 10 on your blog and website ’cause we totally recommend it. So you can get that at thefemshow.com/49. That’s where you can get the checklist, as well as the blog post that fully accompanies this and I’m sure we’ll have some
examples in there as well. So make sure you go there and get the checklist. And if you want to discuss
this episode with us in our amazing community
of online entrepreneurs, make sure to join our free Facebook group at thefemshow.com/community. – And if you like this episode, subscribe to the
Femtrepreneur Show on iTunes and leave a rating and a review. We really, really
appreciate it when you do. If you’re watching this on YouTube, please leave a comment below so that we can talk with you guys about how you like this episode or any aha moments that you’ve had. And remember to hit the like button and subscribe to our channel. If you have a question that you want Megan and I
to answer live on the show, then go to thefemshow.com,
submit your question and we will give you a shout out. We’ll see you next week. Do you know those Mio things? – Wait, that’s like your
electrolyte stuff, right? – Yeah. – This is wine flavored Mio. – Yes. – And it matches my shirt. I try to wear wine colored
shirts when I drink wine so that you can’t see stains.
– It all blends in. That’s actually really smart.


21 thoughts on “10 Essential Blog Post Topics”

  • love this always wondered what could be stainable growth Within blogging perfect timing love all of your content

  • Femtrepreneurs, thank you both for this useful info., especially appreciate hearing about the importance of 'my story'. New subscriber.

  • Yoga Bliss Dance says:

    Mariah hey guys, you mauy want to adjust your settings as your latest show doesn't show when we land on your home page. There is a way to do it in youtube settings how you set your page but actually as I think on it, you still have to manually place it in the highlight box- for us returning subs to see you very latest. YOu probably were gonna get to it later today but just wanted to let u know. ALSO i luvv when you get silly! It lightens it all up. ie. the "announcer voice"

  • that is so so useful, thank you so much for sharing! 🙂 Literally started a list of possible blog posts and now I know in which category they are and what that means for the blog.

  • Tessy Dockery says:

    Thank you so much for this video 🙂 You both are simply amazing. I've been blogging for some time now, but am just now launching a new blog for a small jewelry company I co-own with my mom. Really needed this to help get us started! You're both lifesavers 😀

  • Stephanie Owens says:

    I've already mapped out my blog posts for my current and new blog niche and have set a sprint to get them done using this episode! I know you don't like that filler content, but in the interior design world, those product roundups and how-to's look so pretty and pinnable on Pinterest. The good thing is- they're easy!

  • Yoga Bliss Dance says:

    okk say we make a Ultimate Guide- on our blog- how is that different than what I'd put in a course on the same topic!!: Help-i'm having that issue now.
    I'm thinking that it's worksheets n pdfs that only the course includes????

  • Hanna Steingräber says:

    great video! thanks! I have a question: Do you think it makes sense to publish a blog post with a topic that has been dealt with in a lot in other successful blog posts? Just because I find it important and want it to be a part of my blog section on my website. I am wondering if people will still be interested to read it and if google will think it is important, too 😉

  • I`m simply loving the show. It feels I`m so connected to U'll. Thank you so much for the contents your delivering. So so happy to meet you girls, you rock!

  • Carollynn Unicorn Dunlop says:

    I am a fairly new blogger to the online universe. I am both happy and sad that my topic of anxiety is an evergreen topic! Thanks for all your tips!

  • Larkawolfsgirl says:

    Thank you! I've tried starting a review blog for a while now but never felt the momentum I needed to write more than a few posts. These are really helpful ideas for posts.

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