Alexander Wang Explains How He Balances The Creative And Business Sides Of His Global Fashion Empire

Alexander Wang Explains How He Balances The Creative And Business Sides Of His Global Fashion Empire


Alexander Wang: I’m always thinking, OK, what is the end objective? You know, what are we trying to create? What’s the concept? Who’s the customer profile? What’s the price point? I’m not just being like, OK, I’m gonna design this T-shirt and then I’m gonna give it to them and then, like, have them figure it out. Rich Feloni: How do you
know how to balance, like, your time and your energy into the business side of things with the creative side of things? How do you figure that out? Wang: You know, it’s funny you asked that, because I was thinking about this, and I don’t know if it’s just being Chinese. Not to say, not that, like, I always really think
about the business aspect tied into the creative
decisions, you know. I always say to my team, you know, we, as a brand and in our culture, we always try to apply creative thinking to business decisions and business acumen to kind of creative, you know, creative, you know, process. And I really flip that back and forth in every project that I work on. You know, I think about the big picture, you know, when I work on a collaboration or I work on, you know, any kind of partnership, I’m always thinking, OK, what is the end objective? You know, what are we trying to create? What’s the concept? Who’s the customer profile? What’s the price point? What’s the distribution model? You know what I mean? I’m not just being like, OK, I’m gonna design this T-shirt and then I’m gonna give it to them and then, like, have them figure it out. That’s never been the way that I work. And I think that was probably
also one of the reasons why my time in Paris was difficult because in those kind of structures you are put a bit into a box, you know? Where I was not used to being in a box. I was very much used to being part of the whole conversation. And so, so, yeah, I always think about a project from beginning to end.

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