# Do You Know What An Hour Of Your Time Is Worth? Productive Time VS Wasted Time – Dan Lok

(dramatic orchestral music) Your hand, if you have
the figure, so I know. Once you have your number. How much your time needs to be worth. How many times, yes, question? Yes? – [Audience Member] Oh, \$150. \$150, good. – [Audience Member] \$300 \$300, okay. What are numbers? Okay, just write them down. (mumbling) Put up your hand if you’ve
got the number, so I know. Okay, couple more minutes. Whatever it is, divide that. Everybody has a number? Yes? Okay. But that’s not your number,
that’s not a number. Here’s why. Because if you are not honest you are not productive all the time. There are variables, yes? So if there are variables,
here’s the actual number. You need to times that number by three because you have productive
time and unproductive time. Because those 220 days, you’re not working every day eight hours a day you’re not always productive, yes? So what are the numbers if
you times that by three. That’s your actual number. That’s how much your
time needs to be worth to achieve your goal. Don’t bullshit me because I’m not productive all the time. So if you think about it, to
make a million bucks a year your hour needs to be
worth \$1,704.54 per hour. If you want to be a millionaire that’s how much your
time needs to be worth. Now if that’s how much
your time needs to be worth tell me what have you learned? – [Audience Member]
Don’t have enough time. You don’t have enough time? You’re not charging enough. No but what have you learned? What does it mean for you? – [Audience Member] You’re
not working well enough. You’re not working well enough, yes. – [Audience Member] You
shouldn’t be doing something that’s really easy. So think about it, that hour
you spent mowing your lawn? That just cost you \$1,700. You think you’re saving money? That just cost you money. That one hour you spend washing the dishes that just cost you \$1,700. Burn this in your mind,
picture this in your mind. Every time you do this unproductive task just imagine you have your wallet and you’re burning hundred dollar bills. Seriously, that’s the mental
picture you want to have. You’re burning the \$100 bills. Fuck that’s \$100, fuck that’s \$100. You’re burning and not even get much fire. You can’t even do a fucking
barbecue with this, right? It’s just gone. Yes? – [Audience Member] What
if you don’t have the money to delegate that task? I’m gonna get to that. How many have this question what if I don’t have
the money to delegate? Yeah, I’m gonna show ways
you can delegate for free. I’ll show you in a moment. So what else have you learned? – [Audience Member] You
have sixteen hours and you have to leverage it. Sixteen hours, no but also, think about it \$1,700 an hour is a lot of money. Is it very difficult to attain? Can you do it just by you doing the work and get \$1,700 an hour. – [Audience Member] No. It’s gonna be very challenging, right? Even top lawyers, how much do they charge? – [Audience Member] \$200? \$230, \$300 an hour, right? Sometimes lawyers, the lawyers bullshit. They bill you for, oh
I’ve been thinking about you in the shower and I’ll
bill you for that shit. You know what I mean? Sometimes they can double
bill different clients and they make up all this shit, right? Even if you do that, that is
still a difficult number, yes? What I’m saying is, so basically
you want to hit that number if you’re not making money
while you’re not working you won’t hit that number. If you’re not, listen closely. If you’re not making money
while you’re not working you will not hit the number. Even though, I don’t
care how valuable you are from time to time you might hit it closed one sale, spent
an hour, you make 10,000. But can you do that every day? Can you do that seven days a week? Can you do that consecutively,
220 days a year? Can you do that? You cannot. That’s why systematization
and delegation is key, yes? – [Audience] Yes. So non-productive time,
what am I talking about? Talking to friends, surfing the internet checking and reading emails, studying- yes, studying and learning
time as far as I’m concerned learning time is not productive time. It does not include, okay? Checking website stats,
organizing desk, cleaning office. Productive time, it means
you’re doing an activity that makes you, what? – [Audience Member] Money. Makes you what? Money. So creating products, closing sales marketing products, managing
money making projects setting up joint venture deals create systems to automate business. Those are productive time,
those are productive time. So non-productive versus productive. So I want you to think in terms of ROTI. What is it? That’s return on time invested. No return on investment and
no return on time invested. I’m investing \$1 into this, I’m
investing a minute into this I’m investing an hour into this what’s my return? Because it’s very fair, you and I have the same amount of time. You and I and Bill Gates
have the same amount of time. 24 hours a day, 52 weeks
a year, it’s the same. Bill Gates go to bed,
get up in the morning made millions of dollars. Return on time invested. Okay take two minutes, how long? – [Audience] Two minutes. Discuss among your table
what you’ve just learned. (audience mumbling) Okay stop. Give the high fives,
thank you for sharing. – [Audience] Thank you for sharing. Okay let’s have a talk. A-ha moments, a-ha moments. Doing too much shit, okay, smaller tasks. Yes? – [Audience Member] Need a chef. Need a chef, yes. (laughing) – [Audience Member]
Don’t pretend you can be productive all day long. Yeah, don’t pretend you can
be productive all day long. In fact, for most people including myself I think if you’re productive
one third of the time you’re doing very good. This is coming from me and
I’m fucking productive. Okay and I’m saying if
your time productive I think you are doing phenomenal. There was a study, I forgot exact number I’m paraphrasing this, the average CEO has like one hour
productive time per month or some shit like that, yes, yes. It’s startling. So we are not productive all the time. Any a-ha moments? I don’t want some generic I’m not asking you to reflect
the answer back to me. What it means to you, your a-ha moment. What are you gonna change? How do you look at your time differently? What are some of the new things you might do in your business? That’s what I want to hear, yes. – [Audience Member] I
need to be more efficient and effective. More efficient, more effective very good. Yes? – [Audience Member] Be productive
so I can be productive. Organize things better, get my workouts in so I’m feeling healthy for the day. Nice. – [Audience Member] Make
sure I’m actually reading so I stay mentally focused. Nice. So kind of scheduling
blocking time to do that. – [Audience Member] Blocking
in time to do things that make me more productive. Nice, very nice, yes? – [Audience Member] I need
to be able to trust others with things that are critical that I think that only I can do. Yes. Yes and there is a competent guy and sometimes that’s the problem. We’re too competent, we’re
too good at what we do. Yes, one more? – [Audience Member] I’m
gonna stand up here. So I was one of those
people that over gave my time, energy and money and
so for the last three months I decided to do an experiment and that is I’m just gonna stop it and see what happens and
the result was a little bit heartbreaking but it taught
me a really good lesson. And that was nobody called me. (laughing) and I’m just like wow they’re
just calling to get, get, get from me and I realized wow I guess I need to find some new friends. (laughing) so I hope that resonates with someone I definitely learned my lesson there. Good, awesome, thank you. (applause) and I’ve been through this. Again, I used to be the
same way and yes, Jo? – [Jo] I just want to
comment on sort of the phenomenon thing that is
between the non-productive and the productive time
and that being resistance like when you know your core things that are gonna bring in the money that’s a goal to even be aware of them and yet you just don’t get to that. Okay, very often, any business if you look at any business and I learned this from my mentor, Alan only two or three critical success events. What are they? Critical success events, that’s it. Whatever business you are in. Two or three things that if you do well your business will prosper. Let me give you an example. Lets say if I want to grow a
tree in the back of my garden what is the first critical success event? – [Audience Member] Plant the seeds. I’ve got to plant the seed. That’s the first step. I can fuck everything else wrong but if I plant the seed, right? That’s the first step, right? What’s the second? – [Audience Member] Water. I got to water and nurture
it, make sure it grows. What’s the third one? – [Audience Member] Take care of it. Take care of it. Maybe nutrition, whatever it might be. Three things. Yeah I can kind of mow
the lawn, cut the grass and kind of make sure the dirt is cool put some decoration, all this is shit. Three things, plant the
seed, water and nurture it. That’s it. So usually Jo when we are afraid let’s say you are afraid of prospecting or meeting with people,
whatever it is that you do. Usually means either
is a lack of confidence or fear of rejection or a lack of skill because oh my god I just
talked to another ten people they all rejected me, I
don’t feel so good about that so it’s a skillset problem
or attitude problem or a fear of rejection,
self-esteem problem. It goes back to that. So it’s not so much oh Jo here three steps to solve that thing. They are often just a mental shift because when I was a copywriter
and I was cold calling opening the yellow pages and
I was cold calling businesses. I had no money, I wanted to buy food I wanted to provide for my mom and I was calling businesses,
I was getting probably a couple 100 rejections every week. People hang up on me, people swear at me whatever it might be. Now, does that bother me? – [Audience] No. No, why? (audience mumbling) Because I had to provide for my family. When I think about that, this
stuff doesn’t bother me at all so what? So you reject me, so you say no to me I’ve got another 5,000
people to call, hello! So why does it matter? It doesn’t bother me. So it is a question of why. Question of what? – [Audience] Why. Why is wrong enough, none
of that stuff matters. So maybe go back to your why why are you doing it in the first place then you remember my weekly
focus after It the frog is you do the ugliest,
the most challenging task in the morning because when you do that when you solve a problem,
a complicated task you feel a sense of joy
for the rest of the day. So maybe, oh my god, in the
morning I’ve got to call this client or this prospect. I’m so afraid, they’ve been
saying no to me for a long time. I know if I got that deal
done, wow I’d feel so good and the rest of the day is easy. Does that make sense? – [Narrator] Ten times your finances Ten times your business Ten times your marketing Ten times your life Hit the subscribe button now.

## 100 thoughts on “Do You Know What An Hour Of Your Time Is Worth? Productive Time VS Wasted Time – Dan Lok”

• #### rizza mae ong says:

THANK YOU MASTER..

• #### Joseph Gelb says:

Yeh I gotta go to school

• #### malko asha ali says:

LOVE it if your why is good who cares

• #### Emmanuel Ohale says:

Dan, thanks for the term: ROTI- Return On Time Invested: This will help me make more productive use of my time since I will be viewing everything I am engaged in daily through that prism- it simplifies the process of getting through my day seeing that I give and get the most benefit out of each time I spend connecting or engaging in some activity. Thanks again Dan for sharing.

subscribed

• #### Tyler Cerny says:

If you are not making enough money in your business, invest more time in:
1. Creating products
2. Closing sales
3. Marketing products
4. Managing money porjects
5. Setting Up Joint Venture Deals
6. Create systems to automate business

• #### Bryant Horsley says:

Thank you for this video, Dan. Totally adjusted my thinking of being productive. I need to spend more time on money making activities and time compounding.

• #### Clinton Valentino says:

Ok… I realize most of the time i'm not productive as a student :D.
But what if we approach our customer or discussing business but we don't close it…
is it still productive?
Then if it is NOT,
Wouldn't the idea of "approaching prospect that we not sure if it is going to close" is not productive?
Then what contradict is we wouldn't be 100% sure of the future in the sense that who will be our customer?
furthermore, what about learning new skill? could it be a productive time? and also what if we never really use that skill? does it change the time spend to "not productive time?

hope you could clear my mind DanLok
Thanks 🙂

• #### Gagan Dhillon says:

sir you are bang on target every time

• #### April Bryan says:

So helpful Dan, Thanks! Can't believe the guy walking through with beer, thought he was going to knock you down, not sure he will be following through all he learns. I learned a lot and was reminded of how I need to Stop doing the little stuff and be the CEO. Automate, delegate, manage income producing projects and things that move the needle. Thanks again!

If we are not making money while not working, we will never hit that number of 1700\$ per/hr.

Focus spending more time on being Productive. Activities that make you money.

– Close more sales.
– Create products

STOP wasting your time on Non-Productive activities.

• #### heather says:

By problem is trusting others….to do the work and delegating….the work…
I think others cannot do it as well as me.
Seed water and nuture it.
I need a big mental shift ..
Your hungry….provide for me family l got anither…500 to call.
Do the hard things first Vital?

WOW

• #### lucius gallo says:

It is really scary to think about burning Dollars every time you do a task that's worthless. That blew my mind. How many more dollars am I gonna burn doing stupid tasks? Thanx Dan. No one teaches that.

• #### Manoj Luke says:

Excellent stuff — when you spoke to Joe

• #### Daniel Bezares says:

Your videos takes away my focus Dan… 🙂

… .just kidding. I am a instant great fan of your work and also as you, I am a Jeet Kune Do martial artist under Ted Wong lineage.

All the best!

Daniel

• #### Mark james says:

I am now doing this to keep myself more motivated to achieve my goals. Never set my hourly rate that high tho, i will now. Great stuff. This is your second vid I'm watching, love how you get straight to the point.

• #### Lorena Rodriguez says:

Who here likes it before it starts? I just know it’s going to be good. Thanks Dan Lok for your advises.

• #### BloodShedda says:

Ok Dan here you go.
Big nugget for me was @ 10:26 when you talked about the weakness.
Finally some light in that corner of my mind, appreciated!

• #### Rodolfobf says:

Thanks Dan! I need to delegate more unproductive activities to give myself more time

• #### Raphael Maglalang says:

Return on time Invested . really nice terminologies !

• #### Aravind Muthukumaraswamy says:

Very useful…. thanks Dan 🙂

• #### breon31774 says:

Of the hundreds of your videos I watched so far this is one of the best… favorited saved and shared… thanks for the great videos Dan… keep up the great work…!!!

• #### Paras Arora says:

to gain the amount of money an hour cost…i will think of ways to increase my area of impact in market or any other place, online market, ways to affect local people…and I think through this even if I am working on one task…it is going to impact a large area and will finally produce the amount of money I need in an hour…and to make it work for endless time I need to think of smart ways to decrease my work and increase my impact.

• #### sTress zz says:

One hour of mine it's worth 0.56\$

• #### Daniel says:

\$1, 704. 54 USD x hr, got it, shalom.

• #### tashan khan says:

Lov yur vides

• #### jamie myant says:

After watching this video I genuinely don’t want to go back working on a demolition site which is what I do,because I value my time so much more than what I’m getting per hour which isn’t bad but it’s made me realise it isn’t enough not nearly.. great video

My aha moment is Dan, that I need to make myself more valuable to the market place; to worth more, to get paid more. Since the amount of time we have is limited and I'm not always productive, so focusing on the most important tasks. In control of what you want to spend time on. And allocating to others what necessary such as laundry, groceries etc. At the same time I must avoiding or reducing activities that are time waster such as gossiping with coworkers during long lunch break or just chill in a cafe after work hour with them also etc. Thanks Dan.

• #### chandra bhanu pratap says:

Hello sir Dan lok what’s the best business you going to recommend me as a beginner in online business to start making at least \$50 in starting Boss Lok
I have been watching your every single video every day and my days don’t even fulfill without your motivational speech
Thank you sir

• #### the man says:

"don't pretend you can be productive all day long" wow that hit me hard

• #### the man says:

Your channel rocks. I can feel myself grow everyday?

• #### Aklar_45 says:

One productive hour per month, I don't feel so bad now

• #### Ethan W. Lin says:

So sleeping 8 hours a day costs you \$13,636.32 per night

• #### Aaron low says:

Because of my family…. dan… I cried. It reminds me. Thank u so much. Very inspiring. I've lent so much thing from you. And will keep learning from u.

good tips!

• #### Muneeb Zubair says:

Dan you are slapping me by your knowledge. My teacher told me that the most expensive diamond is the one which has the maximum number of cuts on it. Thanks a lot Dan for giving the cuts to me. Love From Pakistan. Bye.

Are you robert kiyosaki's son?

• #### Maricel Quezon says:

I discovered you few days ago and I'm so thankful of your valuable ideas.

• #### Arcan Gel says:

Why do you always have a mind-blowing answers to my every freakin' question! Thanks a lot.

• #### Zoobie Doobie says:

Super awesome.. Love you #Dan!

• #### KSA Wheels says:

I watched this video 3 times in raw .. Can't figure out what should I do. I mean when I answer a customer or trying to figer out the right info to give the customer than after 2 hours of emailing each other then he rejected the deal. Is that burining money too ?

• #### wOw आपका function प्लैनर says:

Sir I want your book in hindi…. How can I get.

• #### crazieeez says:

Powerful. Why? is the key to keep on doing what it takes.

• #### SNEHDEN ALLARD CARDOSO says:

Mine is 8 \$ per hour

• #### Garcia Garcia says:

I just realized I am an unproductive fuck.

• #### dorzell casimiro says:

Amazing Mr.Dan lok

• #### KeXStarQ says:

DAAAN GOD! ♥️

• #### Shana Takeda says:

Dan, This video is brilliant. I watch it two time.

• #### Ajeet kumar says:

What if can't afford chef??

• #### liaqat ali says:

Nice vedio Dan sir

• #### Mbabazi frd says:

Thanks , I appreciate

• #### amz 8 says:

Cant hear the audience speaks for Almost all your video

• #### Broly says:

Gotta love Dan loK!!!!

• #### Mehdi Bouffessil says:

Thank you for sharing your experience.

• #### Get Insurance says:

Burn this in your mind..picture this in your mind.. making money is not the only goal in life

• #### green flower says:

please Dan lok post on how is get business idea and being recognized and where we can searching for

• #### Talking Thunder says:

The fine Native women charged me 300 for an hour, itwasworth it.

• #### Ese Omasheye says:

This dude is the content master. So called social media bloggers don't put out this much content. I can't keep up with Dan. I am very impressed.

• #### Tuan Vu Dang says:

LOL :))))) my friend smoke a joint and then he watch your video :))) and he laugh every fricking time :)))) thanks Dan Lok for this kind of stuff for entertainment :)))))))))))))))))))))

• #### Modey says:

lol has anyone noticed that the woman behind Dan is falling asleep at 11:34? 😀

• #### sabari bala says:

I didn't think to do business because I don't have money but I would to do job so still I'm searching a job but I didn't find ….so what is the way

• #### icecold723 says:

If only Financial Management and Investments are taught in school, young people will know how to invest their money wisely at early age.

• #### MrAkarock says:

We all die one day so what will happen to our hard earned wealth?

• #### Lara star says:

Wow,! burning dollars… Good idea for creating a picture of waisting time

• #### AVX says:

The million dollar math!!!

• #### Wandering Mind says:

Why does he say 220 days a year??
I mean I m confused..
Anyone can help?

• #### Sasha Tyler says:

Hey Dan. Just letting you know.. I have trouble hearing you sometimes. And sometimes you are loud and I can definitely hear you. Could you please put up subtitles so I know EXACTLY what you are talking about?

• #### Darkizer says:

i think dan want to told us this, it's not about how you think about productive or wasted time , but he remind us why we doing that thing/job in the first place. he love his family , his mom . that love is equal his money as millionaires now.

• #### Oz 89 says:

There is a strange moment at 6:50 (✌?)

• #### Cameron Jones says:

I like how the more i watch your videos they all start tying in and combining them with everything you teach. Thank you sifu!

• #### M-TAF says:

Wealthy ppl don't get paid by hr, they get paid per deal. Poor ppl get taken advantage of by capitalism and are paid low per hr. Time is not money if you make 200K in one stock trade

• #### Oluwaseun Esther says:

Great video. I learnt a lot

• #### DR DUDE says:

Very good as usual

• #### maturing empath says:

I am in recovery from chronic health conditions. That's why I currently do my own housework. Health is Wealth

• #### Alvaro Sandoval says:

Amazing video, Dan. Thank you! Such great insights from simple shifts in mindset about business that really makes a huge difference.

• #### LOTUS DOLL LITTLE says:

so true ….. that's wire I have hire a photo person and shipping person

• #### LOTUS DOLL LITTLE says:

I list. items and they sell on their own sit and sell. so yes but wow 100k 150k is my goal after more experience I need higher 500k

• #### buie selle says:

Wait you didn't answer what if I don't have money to out source the useless tasks!

• #### Yuu Vlog says:

I never get bored listening to this mentour.

• #### Usman Chaudhry says:

R O T I = means BREAD in Urdu Language…… Return on time Invested… brings Bread

• #### J. R. Piresde says:

But If you can't be productive all the time, ¿what do you should be doing in your "unproductive" time?

By the way, thanks and excellent video. Greetings from Mexico.

• #### Corina Weber says:

I have been an over giver to my clients and recently stopped as well. Now I am also starting to get new clients that appreciate me. Plant a seed, water it, and nurture it. I learned that I had customers that we're price driven. They stopped coming to me once I stopped "giving away the farm". I'm learning my worth. I'm damn good at what I do. My service is worth something. I'm worth something. I'm more than enough. I gave away so much because I felt I wasn't good enough. Now I know different. When we know better we do better. Believe in yourselves everyone. Thank you Dan for teaching us how to make a living.

• #### Evan Evans says:

Dan, good sir, you mentioned in this video that you were going to tell everyone how to "delegate for free". Could you shed some light on how we can solve this delegation problem so we can break the glass ceiling and accomplish an hourly target that is greater than any profession pays so we can achieve great wealth?

• #### Lien Chongloi says:

You killed my innocence ha4….for the last many years I have been burning dollars. Thanks Dan

• #### Kathleen Ann Oracion says:

My latest aha moment is being turned between waiting to get promoted in my career same company valuing my tenure or transferring to other company with better compensation offer.?

• #### Social Experiment says:

Don't f..k..g spend an hour to decide if you're going to buy a product at the Dollar Store… it ends up the product just cost you over 1704.54\$

• #### P.T.onfire says:

Damn Dan….u right.

• #### Fred de Jong says:

Very eye opening!

• #### sgtlegacy7 says:

I will never feel the same mowing the lawn again!

• #### Jamsheed Begum says:

GREAT SIFU ?

I trade for the love of perfecting my art

Making money sounds miserable ?

• #### Broly says:

No more video games

• #### Ashramedia says:

This video is better than \$\$\$\$\$ check.

• #### Utsusemi says:

Looks like a socially awkward atmosphere :/

• #### Kam Cambyses says:

Why divide by 3? How did you come up with that figure?

• #### Ramilyn Reyes says:

Thank you for this! I have to remember my biggest Why? Thank you for reminding me.

• #### kiconco patience says:

Thanks Danlok