Facebook Business Page Marketing | How to Setup Your Facebook Pixel

Facebook Business Page Marketing | How to Setup Your Facebook Pixel


– This week we are going to talk about how to get your Facebook pixel set up, what your Facebook pixel is, what your Facebook pixel can do for you, and how you can use it moving forward once you get it set up to collect data and use that data to enhance
and grow your business knowing that you are targeting an active and engaged audience that want everything that you have to offer. Why do I know that they do? Because we’re using the Facebook pixel and that is going to be the
powerhouse of today’s tutorial. So we’re just really
going to focus on getting things set up and then
in next week’s tutorial we will actually show you
some ways to use the data that you’ve collected
and turn that into money. So let’s get into it. Be sure to download your checklist
for getting your Facebook pixel set up below. Stick around to the end
of the video and we will explain it in detail. (pop music) All right we are in our
Facebook business manager and the first thing that we
want to do to get our pixel set up is pop over to the left hand side over here where it says business manager. And you’ll get the little
menu here so click it, you get a little dropdown. And you can see that in my frequently used items pixels is right here. But if yours is not,
then you hover down over all tools and slide over to the fourth column asset. So we have plan, create and manage, measure and report and assets. And your pixels are what Facebook deems an asset to your advertising account, your business account. So click on pixels. And right now I am in
the test account so we haven’t created a pixel so let’s go ahead and create a pixel for this account. It’s going to ask us a couple questions so we just want to name
the pixel test account. Pixel is totally fine. Do remember though that
for each ad account you only get one pixel. And that can get confusing
if you’re trying to use your Facebook pixel
on multiple different websites or streams of websites that are coming into your your website or your offer whatever it is. Probably not very applicable
to many of you but if you’re starting out
at an agency or something and you are doing Facebook ads for people make sure that instead of using your own business ads account, ads manager account you’re actually creating a new ads account for those clients. It’ll just make things a lot easier. So obviously we have to agree to the terms and we’ll click Next and there we go, we are all set up. Now let’s make it work. So we can set up the
integration or use tag manager. I personally just like using
the copy and paste method. So let’s go with that route. Okay so we want to install the Facebook pixel base code, as you see here. And they kind of walk us
through the steps so we want to locate the header code for our website which in any website that you have or anyone else has there
are basic components to literally every website. Every website has a head section. So what Facebook is
telling us to do is saying we must install the pixel base code into the header code for every
page of the website. This lets us gather data about all page views on the website to establish a baseline for
measuring specific events. And we’ll get to events shortly. So we need to locate
this section, the head. So in our tags here. And to give you an example
of what this looks like we will to pop over to
our code editor here. And I’ve already copied the code in but so here’s here’s what it
looks like without the code. So right here in every
every site you’ll see this if you have access to
the actual HTML files say if you’re using a WordPress site or any anything that’s self hosted you will have access to
this as long as you have you know FTP access or anything else that you
can actually see the code and then re-upload the file. Now if you’re using a predefined website that offers you services
like Squarespace or Shopify they’ll have sections for you to get in and pop this code in. Some of them actually
have direct integrations that can kind of do this for you you just paste a small
section of this code rather than the entire block
that they tell you to copy. But so we want to have the Facebook code installed here on our page. And so that’s what I’ve
done I’ve copied it into the head section. Exactly what they want us to do. So we’ve copied that
and we’re going to move to our next phase which is actually testing it on the website. So let’s move over to an opt-in that we already have pre-built and show you exactly what this looks like. So here’s our page it’s a little opt-in. We download our guide, Three
Step Guide to Use Facebook for Growing Your Business. And you know if you opt-in
here if we click the button we’ll move to the next step. But first I want to show
you what this looks like. So if we right click
and do view page source then we can see where our Facebook tag is. So here’s our Facebook pixel right here. And you can see that we
have our Facebook ID. We have it set to page view. And this is the default status for it. So one really cool thing
if you’re using the Chrome browser is this little Chrome extension called
the Facebook Pixel Helper. Now this is a really
quick way to make sure that Facebook is able to gain access to the Facebook pixel it’s
all installed properly. And you literally just
install the extension and on any web page that has
the Facebook pixel installed you’ll be able to see that it’s firing. So let’s go ahead and open it up. And you can see that our Facebook ID here is the same ID if we go back in. Give that page source again. So it’s going to be the same number here that it is here. Ba ba ba ba, same number. And we are looking for the page view event so this is just a standard
event that Facebook starts us all with and this is how they know basically
what they’re forming is a baseline of information of
people who visit your site, who they are, how long
they stay on the site, where they are and some
other metadata information that just kind of helps
them understand a bit more about who who is
actually visiting your site, who finds it valuable and
how they can eventually find more of those people. So let’s go ahead and move
back to the pixel manager and we’ll move to our next step which is involving installing our event code. So we get a whole list of and we can read through all this. Basically it’s just saying events are these are standard predefined events that Facebook has given us the use of so that we can keep track on any more specific level of the type of actions that people are taking when we are sending them to an opt-in or showing them products to buy, they’re
adding items to a cart, they’re initiating checkout but maybe they’re not following through. So we can we can use all of this data in the future when we create ads, retargeting ads, remarketing ads and then re-engage with people. That’s kind of the whole
point of this is that we want to be building an audience, we want to be able to target these people, and we want to show
them either a new offer, or the same offer but maybe
from a different angle. Or just remind them that hey
you were interested in this and we noticed that you
dropped off for some reason. So it’s another way to
get in front of people to remind them that you are
actually here to help them and provide them a product or service that adds value to their life. It all goes back to adding value. So these are some of the
events we’ve got search, view content, add to
cart, add to wish list, initiate checkout, add payment info, purchase, lead, complete registration. And then down here you’ll see
we can actually create our own custom event. And basically all of
these events you’ll see they have a name. So you’ll have the FBQ track and that’s just saying
that we want to track. And then you’ll see the next bit which is in this sense, complete registration. So what Facebook is listening for is this particular event fires and it says complete registration. So Facebook knows that this
is what I’m listening for. I know that at this point
in a person’s journey to this point they have taken
other steps along the way. And this is how I know what
to track this person as. And that can be so valuable
especially if you have often offers that have multiple stages. Or let’s say you have a sales funnel that starts with some sort of free giveaway and then leads them into a small purchase, and then leads them into a larger purchase we can actually set these
Facebook pixels up to track any specific way that we can then listen for these events to fire and track that data in Facebook so that we can then target those areas specifically. So if we’re getting a lot of
leads but not a lot of sales then we know that something
is wrong with our funnel at that point. If we’re getting a lot
of clicks on our ads but we’re not getting a lot of leads people that actually
give us their information then we know that the
landing page initially that people hid from the ad
is not compelling enough, it’s not giving them that I need to do this feeling and they’re
not taking the next step. Which means those people are missing out on every other step of the funnel. So you can kind of see how how this gets to be so super powerful. So for us we’re targeting a lead with our little opt-in page. And let’s show you what that looks like. So we’re back over here on
our page and if we go ahead again I pre-filled this
out Facebook pixel demo Ncourt.co. We go ahead and get our guide it submits and takes us to the next step. So thanks for downloading,
we just sent your Three Step Guide to the
email blah to ble blah. But we can now look up
here and we see before we had two events firing. Now we have three so let’s
look and see what that is. So for us, oh we’re actually targeting the complete registration. So page view again is our basic that should fire on every page of our website because it should be installed on every page of our website. And then the specific event,
complete registration, that will only fire in
this sense when someone opts-in to take our offer. So we’ll look and see in here and then we can actually pop back over to Facebook and look at that data to see how many people have actually gone there and learn more things about them. So the last step in setting up our events is to take our event code here. And we want to copy that and where we would want
to put it let’s see, let’s open this back up. So we’ll view the page source of this page and we will look for
complete registration. So right here you’ll see that we have put this right
before our closing body tag. And if we pop back over
to our little HTML example you’ll see that we can either
put it within the footer, or we can just simply put it right before this closing body tag. And that’s really all that
Facebook needs it just needs it to be still within the HTML document, but what it’s looking
for is the actual content of the page to house your event code. And that’s really
important because this is going to be our Facebook base code, the pixel base code is always
going to be on the page. It’s up in the the head section
which should be the same on every page of your website,
or at least very similar. There should be components
that are all the same. But the body section of every page can be different, and
an often cases it is. So we want to make sure that our event fires on our specific pages so that we get not tracking so that we’re not tracking all of this stuff on every page for tracking our lead. Or in our case, the complete registration. So that’s all we’re looking for we want it to be very specific, we want it to be on a
specific action that a person has taken so has taken, meaning not the actual page on
which the action takes place but where the action takes
them to fire that event. So you can see here we have
it just below our closing body tag on the page and that’s how we know using the Facebook Pixel
Helper that that’s where it is on the page and we know that it’s not firing on the previous page because if we hit our back button we can see that it’s no longer there. we’re just tracking the page view. So now that we have set up our code here I’m going to pop over to
the account we actually have information on. So now we can see kind of the actions that we have had taken on our pixels and where those things are. So these are some of the events that we have tracked and you can see that these are kind of old old things we had going. So these have no activity. But all these are active. So we’ve got our view content, we’ve got page view. Page view should be firing
on everything so you can see it’s typically going
to have the most amount of traffic. And now we can look at our lead. Our lead has fired 30 times
in the past couple days so that’s that’s excellent. Our complete registration for that funnel that, this funnel over
here, we can see that it is fired just a couple times. And that’s really because we’re
just starting this process to drive traffic there. So, events for today are updated hourly so right now they’re tracking
basically us to see this page. And that’s all that we’ve had today. But you can actually see the dates here as we scroll through and then if we want we can dive in a little bit better and we’ll see that yep it tracked us from taking that click Facebook pixel demo at Net.co. Now you know how to get
your Facebook pixel set up, why it’s important to have,
how the data can be tracked, and why it is important to
actually track that data. Next week we’re going to go
over some ways that you can use that data that you’re tracking now and start building an
audience, building leads, getting new customers and really turning that Facebook pixel data and all of your presence online into money. So stay tuned for next week. If you like this video please like below and be sure to subscribe
to stay up to date on all the new videos
that we come out with on using Facebook for business and staying up to date with the platform. I am Matt from Get Quirked,
I’ll see you next week.

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2 thoughts on “Facebook Business Page Marketing | How to Setup Your Facebook Pixel”

  • Holy cow, today's video is intense! It's kinda long, but we didn't want to breeze thru the setup process. You need to do this correctly to be able to track the data properly. Be sure to Like & Subscribe so you can get notified about NEXT WEEK's video where we go over HOW to use this data that you're going to start collecting.

    It's gonna be EPIC!!

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