How to Speak With Confidence: Crash Course Business – Soft Skills #4

How to Speak With Confidence: Crash Course Business – Soft Skills #4


You know that nightmare in all the TV shows,
where you’re standing in front of a podium, you look down, and you’re not wearing any
clothing? That split second of terror when the audience
is laughing at you and you feel unprepared, helpless, alone, and so cold, is excruciating. We’re here to help you avoid that feeling
in real life, whether you’re on a stage or in a one-on-one meeting with your boss. So take a deep breath, and get ready to improve
your public speaking skills to make sure your ideas stick. I’m Evelyn from the Internets. And this is Crash Course Business: Soft Skills. [Intro Music Plays] We’ve all survived book reports and group
projects in school, but public speaking isn’t always standing in front of a slide deck. Depending on your job, you may need to sell
an idea with a pitch or give a talk to a crowd But you’ll also need to contribute to meetings. Or just chat with your coworkers. And if you’re in your mid-twenties, you
might be giving a speech at a wedding soon. Every time I go on Facebook, I feel more
single. No matter how confident you think you are
speaking in public, there are ways to improve and gain the trust of your audience. A big part of this is how you speak. Like, think about some of the most well-known
speeches of all time. Martin Luther King Jr.’s “I Have a Dream”
would have been way less effective if he had stared straight down at the podium. If you’re giving a presentation, this means
you should avoid reading from the slides or straight off a page of notes. This keeps your tone casual and makes sure
that you avoid sounding like a robot. If you have slides, they should be visual-heavy. If your audience is reading a ton of information,
you could have sent a memo instead. Let’s say you were trying to convince someone
that Lemonade was one of the most visually compelling albums of all time and propelled
Beyoncé to new heights as an artist. [Like anyone would really need convincing.] You could tell people that her song “Formation”
won a Grammy for Best Music Video. But it would be better to show a clip of Queen
Bey in all her glory. And since you’re confident in what you’re
saying and not reading off your notes, put those eyes to good use! Make eye contact with your audience. Just like on a first date, it shows you care. And it keeps you from fixating on that fake
plant that’s in the back of every office meeting room. If you’re uncomfortable making direct eye
contact, looking at people’s foreheads can be a good way to fudge it. Remember how we said content matters more
than formatting in written communication? Well, when you’re speaking, what you say
is just as important as how you say it. So, always remember to aim for SUCCES. Two Cs. Two Ss. It’s a 6-step framework that helps you deliver
your points clearly and concisely. First up, a Simple ‘S.’ Or, the K.I.S.S. method. Keep it simple, silly. Identify the one thing you want your audience
to come away with, and stick to that core message. You might even craft a memorable sound byte
that summarizes your main points. For example, if you were trying to convince
someone to watch your favorite TV show, you might say that “Stranger Things is like
Stand by Me, but with aliens.” or “Psych is like The Mentalist, but with shenanigans!” Next, use the Unexpected. You know those YouTube videos where some
screaming ghoul pops out of nowhere? Yeah, I’m not gonna do that. And neither should you. But do something memorable! Maybe crack a joke to make a mundane topic
fun, like that one Southwest Airlines flight safety presentation. Or highlight a knowledge gap. Make the audience feel like they need to pay
attention by creating a scenario where they have to know the answer. How will this product help me save 15 minutes
during my morning routine? Why is 42 the meaning of life? But be careful to avoid gimmicks or misleading
people. We’ve all been frustrated by clickbait articles
that aren’t what they promised. Your audience will feel the same way. Third, anchor your work with something Concrete Founders of the SUCCES framework use an analogy
called the Velcro Theory of Memory. The more hooks you have, the more an idea
is going to stick in your brain. You want to explain your main point using
examples your audience already knows or can understand, without confusing language. For example, JFK didn’t say he wanted to
‘increase scientific funding for exploration of natural satellites in order to increase
the reach of homosapiens.’ He said he wanted to put a man on the Moon. And if you’re explaining tricky business
concepts, like emotional influence, you might use pop culture references, like Harry Potter,
to make analogies your audience will remember. Fourth, to show you did your homework, keep
it Credible. Facts, figures, and experts will help people
understand what you’re trying to say. Your audience may want to hear from people
with external credibility, like Ivy League professors or high-achieving professionals,
like CEOs. You also need to think about internal credibility,
or the appeal of your argument. You’ll have low internal credibility if
your message conflicts with the way your audience sees the world. So, if you’re a broke college student surviving
on ramen but trying to convince your friends to eat healthy, you could cite a nutritionist
to explain why the peppers on that Domino’s pizza do not count as vegetables. Fifth, make it Emotional. Make people care. There’s a reason that those commercials
with Sarah McLachlan are so effective. To make your message memorable, use something
that pulls on the heartstrings and makes people think about their own identities. Are you a kind person who wants to help a
dog in need? Or, deep down, do you love cats enough to
adopt another? Finally, make your speech legen — wait for
it — dary by telling a great Story. Stories act like motivators. Think about how inspired you might feel after
watching a movie about a ragtag team of underdogs trying to make the playoffs. And a well-crafted story can also show people
how to act by providing a template or example. So, for instance, if you were soliciting funding
for the Li’l Sebastian scholarship, you could tell the story of a Pawnee student who
overcame all odds thanks to the generous donations of community benefactors. Now, SUCCES relies heavily on understanding
who your audience is, so you can adjust what you’re saying to meet their needs. Just like with writing, it’s helpful to
conduct an audience analysis before you speak. Understanding who they are will help you build
trust and emotional influence. And it’s also important that you listen
to what your audience has to say. Active listening can help you seem more competent
in any conversation. Focus on the person or people you’re talking
to, whether they’re making a statement or asking a question. Try to really understand them before mentally
preparing your response. Wait for them to finish their thought, no
matter how strongly you feel about a thing. Interruptions can also be a subtle form of
discrimination, so it’s best to make sure you’re not accidentally #mansplaining or
anything. And don’t be afraid of short pauses or silence
— it can give you time to think. To make sure you’ve understood someone,
you can try circle speak and paraphrase them to double-check. So, if your friend was debating with you about
the best Shondaland show, you might say, “So, you’re saying you can’t get enough of
the non-stop plot twists in How to Get Away with Murder?”” And they’ll either say, “exactly!” Or correct you, and say, “No, you missed
my point. I watched that show religiously until it was
way too much drama. My Twitter fingers couldn’t keep up!” So, now that we’ve covered basically everything
there is to know about speaking publicly, what would it look like? Let’s go to the Thought Bubble. Let’s say you were a representative from
Harvard Law School. And you were giving a presentation to a room
of third-year undergraduate women who are starting to think about what’s next after
graduation. Your job is to use your stellar speaking skills
to persuade them to consider careers in law. To be effective, you don’t have to use all
6 parts of SUCCES. But using 3 or 4 will still help your words
resonate. Since you’re working with a diverse group
of undergrads who may know very little about law, you would start with your thesis sentence:
law is a fulfilling career and an incredible way to change people’s lives. To show that there’s space in the job market,
you could share some salary and job-growth projections. To make your points more relatable, you could
talk about issues affecting women’s rights. You could reference cases that have personally
impacted women’s lives, like U.S. v. Virginia, which eliminated VMI’s male-only admissions
policy. Then, you could share the inspirational story
of Sonya Sotomayor, who grew up in a housing project in the Bronx and is now a supreme
court justice. Finally, you’d open it up for questions,
or even debate. Because you did an audience analysis, you’re
ready for questions about the LSAT, the amount of school required to become a lawyer, the
cost of education, or even work-life balance. And you’ve practiced active listening, which
will help you answer any tough questions thrown your way. You’ll be calm and concise, even if you’re
mentally scrambling for an answer. But you know your stuff! So you can confidently tell them that a secondary
degree is long but rewarding, there’s financial aid, and women can successfully balance whatever
they want. Thanks, Thought Bubble! All these tips are a lot to digest, and the
best way to make sure you’re prepared for public speaking is practice. Practice will help you become more comfortable
in low-stakes situations before that important meeting or thesis defense. You can even check yourself before you wreck
yourself. And by that, I mean record yourself practicing. Now, I get it. Unless you’re a YouTuber or a screen actor
or something, you probably don’t like seeing yourself on camera. And to be honest, it’s still weird for
me. But it can help you catch things you may be
doing wrong and help you practice what you’re already doing right. With a recording it’s really easy to watch
how you’re speaking. Maybe you didn’t realize that you’re pacing
back and forth a lot, staying glued to one spot, or gesticulating so much that it’s
almost interpretive dance. You can also watch for rambling. I get it. Nerves are real. But shaking them off and keeping an even pace
will make sure people understand you. And since what you say is as important as
how you say it, practicing frequently or with different people will help you make sure that
none of your main points are confusing. With that, we’re done talking about talking. So, if nothing else, remember these key takeaways: Practice will help you foster good habits,
from how you speak to how you stand. Aim for SUCCES to make your speech more impactful. Use active listening to understand your audience’s
questions and ideas, so you can answer competently. That wraps up our fundamentals. Next time, we’ll talk about how to apply
your new business knowledge to navigate the job search. If you’re fresh out of college and on the
hunt for that dream job or just looking for something new, you’re in luck! Crash Course Business is sponsored by Google, and it’s made with the help of all these nice people and Thought Cafe is our amazing
animation team. Crash Course is a Complexly production. If you wanna keep imagining the world complexly
with us, you can check out some of our other channels like The Art Assignment, where
host Sarah Urist Green explores art and art history through the lens of things happening today. Also, if you’d like to keep Crash Course
free for everybody, forever, you can support the series at Patreon; a crowdfunding platform
that allows you to support the content you love. Thank you to all of our patrons for making
Crash Course possible with their continued support.

Author:

100 thoughts on “How to Speak With Confidence: Crash Course Business – Soft Skills #4”

  • Can we stop using the term "mansplaining" already? We already have a word – it's called condescending. Please stop trying to make everything about "social justice". It makes you seem less credible

  • 1 Avoid reading from slides or straight off paper. (Like MLK)
    2 Look at people's foreheads.
    3. Explain things as simply as possible.
    4. Do something Unexpected or memorable.
    5. Explain ideas using examples your audience already know or can understand.
    For example, JFK didn’t say he wanted to
    'increase scientific funding for exploration of natural satellites in order to increase

    the reach of homosapiens.', but he said he wanted to put a man on the moon.
    6. Be a credible person that people trust.
    7. Tell great stories.

  • step 1, drop the vocal fry, step 2, stop the moronic uptalk when inquisitive inflection isnt required, step 3, stop saying 'like'

  • I have 0 confidence in public speaking and its not like you normally get lots of practice. We only get 1 class in college dedicated to it and i never had to do it in high school except once or twice

  • Addison Lombardo says:

    Is it just me, or did the SUCCES acronym fall by the wayside? I'm not usually super picky about things like this in the videos I watch, but this bothered me more than it should…

  • Michael Pisciarino says:

    0:48 Public Speaking
    – A pitch – Meetings
    1:23 Facial Expression
    – Slides should be visual
    2:10 Eye contact

    2:34 SUCCES
    – Simple (K.I.S.S)
    – Unexpected
    – Concete (Velcro. Use examples your audience knows)
    – Credible
    – Emotional
    – Story

    6:16 Active Listening
    6:46 Short pauses are ok. Circle Speak (“so your saying…

    7:21 Thought Bubble 💭
    (This is intricate)

    9:00 Practice

    10:04 Remember…

  • Mansplain is a terrible word, no credible boss or coworker or even HR rep should use it. Either say “over explain”, or ask people to treat each other with respect. Don’t single out one gender to take responsibility when it’s the job of both.

  • One time when I was in middle school I got scolded in the cafeteria by one of my teachers, and he had the meanest, soul-piercing glare. I stared at his forehead the whole time

  • The only time I head the word "Mansplaining" is when a woman clearly does not understand the conversation, and has someone describe it for her. When its a man not understanding the conversation, its called EXPLAINING.

    If someone doesn't think you understand the details of the conversation, then let them explain it to you. Even if you already understand what they are saying, they may shed some light on why they feel the need to interject.

    We live in a world where the feeling of the conversation is more important the facts of the conversation. The Soviet Union is a good example of this poor way of conversing. They destroyed their own trains, farms, and factories because the people running them FELT as if they knew how to run them. Off to the gulag because you hurt my feelings.

    Edit: Aaaannnnd kept watching. Good advice for a lot of things, but keep your damn political ideas out of it. One could say I lean more left than anything else, but what a trainwreck of what is supposed to be "Unbiased" education. There is an undertone of suggesting "thought crimes" throughout the episode.

  • It'd be nice if you made video that doesn't insult people in it while you're trying to tell people to speak confidently. And it would make you more credible to because you wouldn't get dislikes.

  • This was really great! Loving this series. Thank you for being autism friendly too as when you mentioned eye contact I immediately felt like I couldn’t follow but you brought it back by offering an alternative way of doing the same thing!

  • Wow. Mansplaining. So for a 2nd video in a row she sneaks in a sly dig at men. Last week was "white man confidence" remark. OK I see where this show is going now. Shame as she is a good presenter, her script is horrible though.

  • Mansplaining? Really? Lady, you need to control yourself and stop inserting your racist and sexist ideals into educational material. How would you feel if someone put out a video on business skills and was constantly slighting black women the way you have done in 4 episodes now against white men?

    Crash course, I'm really disappointed in your choice of instructor here. I can't believe you guys would side with a racist and sexist person like this. She's so full of hate that she can't do a single video without veiled insults at white men. Do her personal opinions reflect those of crash course, then?

    If this was a white male talking about "woman-splaining" in the office surely you'd correct them or fire them. It's simply unprofessional behaviour.

    Why do you let it slide with her?

  • Toastmasters is great for practice/experience in public speaking, and most businesses have connections with one of the local groups. Everywhere I have been, the company provided benefits to go to it. Just going a couple of times and not participating can tell you whether you think it can help, and I have never had Toastmasters require membership to attend a couple of sessions (just to participate, and most of the time not even then).

    I think the most important part that was barely covered was Audience Analysis. You do not give the same speech to a meeting with engineers that you would give to a meeting of marketers or a meeting of C-level employees. I have had to demo to all of them, and every group has a different set of concerns. Yours and theirs desired end goal of the meeting might be the same across all groups, but the prep and what you focus on to get there for each group will be completely different. Practice with people that can voice a group's concerns, it helps a lot.

    Also, sometimes you will be put into a position where you will need to talk down to someone and over explain a topic. Normally when you are doing training or knowledge transfer (KT). You cannot assume that someone knows something. You cannot. YOU CANNOT. You are the expert, you potentially went to school for the job, have trained in the job, have worked the job, and potentially were part of designing or the initial implementation of one or more segments of the job. Someone brand new to the job does not know what you know, what the key points of your job are, or how your company differs from other companies that have the same job. For Instance, I explained to a new hire in training/KT that the production database environment was a live environment that was never to be touched without approval of a senior database administrator or an emergency. I even gave examples of emergency work done in the past, and showed them the team policy for what constituted an emergency and how the decision was made by the team. I emphasized that an emergency for the business was different than an emergency for the database team, and that he should go to a senior if they had concerns. That nothing ever had to be done right then, that it could always wait five minutes or an hour to confirm facts. Two months later, after training, they drop a column and re-add a column on a table in production because someone could not see the data their boss told them to query, that it was 'an emergency, and something was wrong with the column because they could not see it'. Red flags all around, and I only avoided trouble as their trainer because I record all my KT/training sessions and post them to the team wiki for later review/knowledge-sharing. Had to rebuild the column from the audit table, with what felt like everyone in the company checking in to make sure it was done 'properly'. A year later that person drops a table in production because they had multiple environments open at the same time, and was fired. I now have to explain to new hires that we cannot have multiple environments on the same screen, and that each environment open should have its own screen. That by screen we mean monitor, and that they are only going to have one monitor for their first six months.

  • I dont like this at all, if you can't speak with confidence, you probably should show it, since it most of the time means you have no idea what you're talking about.
    speaking with confidence comes from when you exactly know why and what you are saying most of the time, so teaching someone how to speak confidently even tho he isnt, means like you basically teach him how to lie properly…

  • Another thing that has helped me speaking in front of others is that, NEWS FLASH: ITS NOT ABOUT YOU. Take your attention off of all of the styles/possible outcomes/tones of voice or ways to spin a sentence and focus on sharing the information that you are communicating. Odds are if you’re selected to speak, your perspective is valued and it is your divine duty to share with others the wealth of unique information you possess. That is your job, and I find that it is easiest to speak in front of others about something you are TRULY passionate about. Anything less is a challenge, because trying to make people care about something you yourself do not will come across as inauthentic. Peace

  • I have this weird thing where I can get up on stage and act in a play auditorium full of people. No problem.
    But make me get up and do a presentation in front of a class of 12 and I freak out.
    WHY?!?

  • W0lfbane Shika says:

    Not going to lie but further on into the video I saw on the mini-view the slide where there's a woman looking out at a crowd of different colored people and I thought she was talking to candy: it was only when I clicked on that part of the video that it made more sense, but now I see them as Jelly Babies.

  • Keep all emotion out of your briefings and presentations. This isnt high school – your employer needs objective facts and analysis. Most of the advice in this series appears to be setting people up as perpetual amateurs.

  • Murphy Cornwell says:

    I’ve been thrown into a management position I’m wildly unqualified for. I have great people skills but actually leading and organizing groups has been difficult. This series has helped me so much to feel better prepared and more confident at my job and in my personal life. Thank you for doing this series!

  • My brother is literally getting married TOMORROW and I have to do a speech… This couldn't have been better timed so thanks 😂💛

  • This video is a rip-off from 'Made To Stick' by Chip & Dan Heath. Even the examples for the SUCCESs framework are directly borrowed from the book. Not acknowledging their contribution is in bad taste. Shame on you.

  • MarkFilipAnthony says:

    I always do this:
    *Everyone in the audience are idiots that don't know anything, and the only person who can explain it to them is you.
    *And also pretend that the thing you are currently talking about is the MOST IMPORTANT thing in the world

    So that way you will always explain it and say it to make sure people will get it, because with this mentality: they NEED to know this,
    but also you don't need to worry about yourself, because you are the expert everyone came to learn from.

  • Austin Gergen says:

    Dislike for the sole reason that she said interrupting people is "mansplaining" when it's something both genders do. Please keep your politics outside of an educational resource as much as possible!

  • Sonja Johnson says:

    This should just about be a required class in high school. I'm not in my mid 20s, I'm in my mid 40s and I've never even heard of some of this stuff…

    I can do a lot of it, mind you, even socially awkward as I am, but I didn't know the terms, didn't understand any part of it. Not well enough to pick apart my own performance and understand what I did right OR wrong. I've always felt completely bewildered in a public-speaking situation. The idea of filming myself is downright terrifying…! Which probably means it's got the most potential to help me out, doesn't it?

  • I'm so glad you're hosting this; they may seem basic, but these really are the skills that make you successful! I really hope more people end up watching this. I coach people in interviewing, public speaking, building business relationships, and writing resumes, and you REALLY make the lesson available to anyone of any background and any industry! This is such a positive, good use of a public platform!

  • Could you guys also cover interrelational communication? These things are really helpful for public speaking and convincing people of something, but I would love to learn how to communicate more effectively in general!!

  • JamesLinton17 says:

    Am I the only one who hates the term mansplaining? It's like women are impossible of being condescending too. My ex was always so condescending when she explained things.

  • You should be about transferring your thoughts and ideas to the other people, or person. Go ahead and look them in the eye, with the aim of that transfer of your ideas. Also, speaking is not reading, they are different.

  • Carl Vanderlip says:

    4:22: Fun fact- people are cheering at the "We choose to go to the moon" line in the recording because they are reacting to the previous line: A joke about the unrelenting struggle it was for Rice to beat Texas in Football (speech was given at Rice).

    I guess you got to keep it relatable

  • Antoine Vieille says:

    Excellente ta vidéo !
    PS : Si toi aussi tu t'intéresses à la création d'entreprise, à la liberté financière ou au business en général, jette un oeil à ma chaîne, je vais y mettre tout ce que je sais, ainsi que mes résultats très prochainement 🙂

  • Eliška Houšková says:

    Here is a sixteen-year-old student from Czech republic who struggles with talking in front of a crowd of people. I am really grateful for your videos, you help me a lot with my exams and I'm quite sure that I'm not the only student here. So thank you Crash Course for this kind of education! Greetings from Czech republic, Elissa.

  • Martina Mendez says:

    I feel like the camera is too high in these vids, it feels like I'm looking down at her and that feels uncomfortable.

  • Is there a way to make my heart NOT pound in my chest like a drum? Because it distracts me so much thAT I CAN'T EVEN BREATHE, LET ALONE USE THE TIPS THIS VIDEO GIVES

  • K.I.S.S. stands for "keep it simple stupid," not silly. You don't provide people with silly pitches, just dumbed down ones. This idea is to keep their frontal lobes as inactive as possible, so that they don't question your words.

  • "You could cite a nutritionist to explain why the peppers on that Domino's pizza do not count as vegetables" 5:01 < Au contraire, any nutritionist would agree that the peppers are indeed vegetables. What you were trying to cite, was the 2011 ruling by Congress that declared pizza to be a vegetable. Actually, they ruled that anything with at least 2 tbs of tomato sauce can be considered a vegetable… But the peppers are unquestionably vegetables, and any nutritionist who "explains" otherwise should not be trusted!

    By the way, what's your obsession with pizza? In both of the videos I've seen with you so far, you mention pizza.

  • Mehmet Akif Aydoğdu says:

    I have a problem with the way I speak that I believe many people share, my accent. I have "rural" undertones, especially when it comes to pronouncing certain sounds and I'm very ashamed about it.

  • All of the best speeches I’ve seen have one thing in common: zero to minimal use of PowerPoint slides! There are times when the visual aid of slides comes in handy, but most of the time they are redundant and distracting. I have sat in many meetings where the presenter showed slides which added nothing to what was being said. Sometimes handouts are a helpful takeaway to provide additional information or to keep the main points of a speech or meeting in mind, but give them out at the end of the presentation, so they don’t provide yet another distraction from the speaker.

  • JOKE: Looks like the tables have turned, both literally and figuratively. The employer is black AND female, like everyone else IN the room, except the applicant, who is WHITE, MALE and UNEMPLOYED. But obviously, he's still privileged enough to be massaged while the strong, white, woman is forced to watch from the outside like she's about to break the window, then break their necks, to save him from being gang raped. This is almost like a P.C. SnL sketch with unrealistic diversity. I wonder if he got the (hand) job and if y'all got the joke.

  • TBH when I am scared I drop into a ball on the floor well I do that maybe I will were out of it but I hope I never have to do a speech I am shy enough

  • I've been a Toastmaster for 5 years and just received their highest honor (Distinguished Toastmaster)

    I highly recommend it to everyone. I went from being so nervous I only drove past the meeting place the first time to 50 speeches under my belt in a few years. Give it a shot, it can only help!

    "Interruptions can also be also be a subtle form of discrimination. So it's best to make sure you're not accidentally mansplaining or anything". Please, I beg of you, never go into the business world. You will be laughed out of the room for using such language.

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