Showhomes San Diego on Fox Business News


GERRI: LUXURY HOMES THAT ARE VACANT CAN BE HARD TO SELL. THAT IS WHY MORE COMPANIES ARE HIRING MORE MANAGERS TO CARE FOR THE ONE AND MAKE SURE THAT IT IS APPEALING TO BUYERS. JOINING ME NOW IS ONE OF THE MANAGERS FOR SHOW HOMES, OWNER AND PRESIDENT OF SHOW HOMES SAN DIEGO, LISA. IT’S GREAT TO HAVE YOU HERE. I HOPE THAT I’M SAYING YOUR NAME CORRECTLY. OUR NEXT GUEST IS KAL PENN.>> THANK YOU FOR HAVING ME. GERRI: WE SAID, I WILL START WITH YOU. SO WHY ARE YOU PUTTING PEOPLE INTO THESE HOMES?>>THE REAL THING THAT WE ARE TRYING TO ACHIEVE IS HOMEOWNERS GETTING TOP DOLLAR FOR THEIR HOME. STAGING IS CRITICALLY IMPORTANT. BRINGING UP AN POTENTIAL OF A HOME. WE ARE TAKING TO THE NEXT LEVEL BY PUTTING A HOME MANAGER INTO THE PROPERTY TO ADD THAT ELEMENT OF LIFE TO THE HOME. THAT WE NOT ONLY STAGE OF THE ROOMS THAT BUT WE ALSO STAGE THE PANTRY AND A CLOSET AND GIVE IT THAT LIVED IN FEELING. SO WE ARE KIND OF TAKING THE ABANDONMENT OUT OF A VACANT HOME AND EVEN A STAGED HOME WITH EMPTY CLOSETS CAN FEEL A LITTLE LONELY. HAVING THAT WOMEN ON IN THE PROPERTY REALLY HELPS TO SELL THE PROPERTY AND THE WHOLE MANAGERS LEAVE THE LIGHTS ON AND MUSIC ON FOR SHOWING AND THEY HAVE THE HOME ALWAYS AT THE RIGHT TEMPERATURE IN THE WINTER OR SUMMER. GERRI: IT OCCURS TO ME THAT IT’S A TIGHT ROPE, THEY WOULD ACTUALLY HAVE SOMETHING GOING ON. WHAT YOU NEED TO SELL AND YOU NEED TO HAVE SOME CASH FLOW?>>IS A VERY COMPETITIVE MARKET OUT THERE WHEN YOU WANT YOUR HOME TO SHOW THE BEST. THEY DON’T HAVE THE UPFRONT COSTS AND A PLEASED THAT YOU DO LIKE WHAT SHOWING ONLY. SO THAT OFFSETS THE COST OF THE HOMEOWNERS AND THEY PAY A FEE WHICH REALLY HELPS TO HAVE CASH FLOW. GERRI: YOU’VE BEEN DOING THIS FOR SOME TIME. WHAT HAPPENED.>>I GOT A CONSULTING GIG AND WE HAD TO MOVE FAST AND QUICKLY BUT I DON’T WANT TO SIGN A YEAR LEASE. SO WE WERE LOOKING FOR A RENTAL ONLINE AND CAME ACROSS THE ADD AND WHEN I SPOKE WITH LISA IT JUST WORKED FOR US AT THAT TIME. GERRI: HOW MANY HOUSES HAVE YOU LIVED IN?>>WE’VE LIVED IN SIX HOMES IN THE LAST TWO YEARS. IT IN HAS ITS PROS AND CONS A LITTLE BIT. SUPPOSE THAT YOU ARE NEVER HOME. YOU HAVE A LOT OF SPACE. AS WE MENTIONED, THE RENT IS ALMOST HALF OF WHAT YOU WOULD PAY FOR A REGULAR HOME. THE CONSEQUENCES ARE A LITTLE BIT ABOUT — YOU HAVE A MINOR INCONVENIENCE THAT YOU DON’T KNOW WHEN A PERSON MAY SHOW UP WITHOUT SCHEDULING A SHOWING. GERRI: WHAT YOU PAY IN TERMS OF RENT? IT SOUNDS LIKE YOUR RENT IS BELOW-MARKET.>>I MEAN, CURRENTLY WE ARE PAYING ABOUT $2500 AND THOSE HOMES GO FOR OVER $5000 PER MONTH. SO WE ARE SAVING QUITE A BIT. GERRI: THAT IS INTERESTING. YOU’VE MADE IT A LIFESTYLE. LISA, YOU HAVE SEEN MORE REALTORS PICKING UP THIS FORMAT AND THIS STRATEGY. ARE THE PEOPLE CALLING IN AND ASKING HOW TO DO IT?>>YES, SHOW HOMES AS A NATIONAL FRANCHISE, WE HAVE 60 OFFICES ACROSS THE COUNTRY AND THE IDEA HAS REALLY CAUGHT ON AND SO WE ARE VERY BUSY AND HAVING ITS POTENTIAL GROWTH IN ITS REALLY A GREAT CONCEPT AND EVERYBODY IS CATCHING ON. GERRI: HOW MUCH LONGER ARE YOU GOING TO DO THIS?>>WE ARE GOING TO. THE HOME THAT WE RAN RIGHT NOW IS SOMETHING THAT WE JUST REALLY WANT TO PURCHASE AND SO WE ARE IN NEGOTIATIONS RIGHT NOW AND WE’RE READY TO GET OUT OF THE PROGRAM. IN A GOOD TWO YEARS. GERRI: IT’S INTERESTING COME I CAN SEE HOW IT WOULD BE FUN TO DO IF YOU’RE MOVING AROUND A LOT. LISA, CALVIN, THANK YOU FOR COMING ON THE SHOW TONIGHT.>>THANK YOU.>> THANK YOU SO MUCH.

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