Small businesses represent 97% of all business in Australia | News You Can Use

Small businesses represent 97% of all business in Australia | News You Can Use


– [Narrator] Did you know small businesses in Australia represent
97% of all businesses? They play a significant
role in the economy, employing almost half
of our total workforce, and they generate 36%
of our total economy. But a new survey by Salmat found that small businesses have more work to do when it comes to marketing themselves. Half of the owners surveyed
said they’re throwing more money into marketing
campaigns this year. The majority will do letterbox drops and trade shows, 12% say they’re investing in a business website,
but of the businesses that do market themselves,
half don’t measure the results of their campaigns, it’s a big weakness. If you’re a small business
owner wanting to stand out, you can start by reading trade media, attending online webinars and subscribing to an online training platform. (upbeat music)

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